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How To Incorporate Green Tourism Into Your Business?

Staff Uncategorized

A Food Fun Travel Guest Post

Travel and tourism are a huge part of the world’s economy. 

The industry generates trillions in revenue yearly, more than any other sector except for food and agriculture. However, it has been criticised for its negative impact on the environment, dubbed the “worst industry” for greenhouse gas emissions and air pollution.

To counter this criticism, more hotels are adopting “green tourism” practices that reduce their carbon footprint while also providing their customers with an environmentally friendly experience.

Implement Recycling Programs

When you recycle, you are helping the environment by reducing waste and saving energy, and it’s a simple way to be more environmentally conscious.

You can implement recycling programs at your business. For example, if you own a restaurant or hotel, ask customers whether they need disposable cutlery or napkins with their orders.

Carbon Footprint Reduction

  • Reduce your water and energy consumption.
  • Use eco-friendly cleaning products.
  • Use recycled paper products as much as possible.
  • Buy local produce from farmers’ markets, which helps to reduce transportation costs and carbon emissions.
  • Install solar panels on your property to reduce greenhouse gasses and dependence on nonrenewable resources like coal and oil. 

Treat Your Customers to Eco-Friendly Travelling

If you want to make it easy for your customers to do their part in making the world a greener place, there are several things you can do.

First off, make recycling bins available in your lobby and rooms. This should be easy since hotels are already lawfully required to offer recycling bins. 

If possible (depending on your space), consider adding another outdoor bin, allowing your guests to have an additional option when they’re out walking around the grounds or hanging out by the pool with friends.

Step Up with A Sustainable Hotel

Sustainable tourism promotes environmental, social, and economic benefits for both the tourist and the host community. 

You can achieve this through different means, such as choosing eco-friendly hotels and implementing responsible practices, including using sustainable building materials or reducing your carbon footprint using green energy.

The benefits of being a sustainable hotel include attracting new customers by improving the quality of your service and reducing costs on essential utilities like water, electricity, and waste disposal while maintaining a high standard of cleanliness in your establishment. 

The challenge here lies in convincing guests to make this their first choice when booking accommodation online via comparison sites, which do not currently offer an eco-friendly rating system, so you’re going against the grain!

Develop a Green Tourism Business Plan

A green business plan is your first step. It will measure your success, identify areas for improvement, and help you set targets to achieve your green goals. Here are some section suggestions for your green tourism business plan:

Plan your Eco-Upgrade in style

This section provides an overview of the company and what it hopes to accomplish using sustainable practices. 

It describes how you will measure succession in this endeavour, as well as insight into any other relevant information that stakeholders may want to know about in support of the project.

Products and Services 

Set out what products or services your business offers regarding their environmental impact, such as transportation options or materials used in manufacturing processes (such as recycled paper products). 

Also include details about how these services are delivered—for example, whether employees use public transportation or carpool to get around town during work hours.

Green Initiatives

Here you will outline what steps you took to reduce waste throughout all aspects of operations.

Include your purchasing practices, the energy conservation measures at the workplace (for example installing solar panels), recycling programs implemented within each department within an organisation, etc.

Track Your Eco-Travel Success

Once you’ve established your business’s critical metrics and defined a strategy, it’s time to track your going green progress. 

If you are using a program like HubSpot or Google Analytics, you can use the tools provided to track the performance of specific campaigns. 

For example, if you want to start an email campaign for new subscribers, these tools will show you how many people clicked on each email link and how many signed up for each subscription list.

This feedback will allow you to track which lists perform better than others.

Using these tools will allow you to measure traffic, conversions (the percentage of visitors who take action), and revenue (the total amount generated from sales). 

This information can help guide future decisions about where your marketing efforts should go next.


You don’t have to be a big business to be sustainable. 

Small businesses can often be more effective at implementing environmental practices because they don’t have as many bureaucratic hurdles or financial concerns. 

Let Utility Bidder help your business go green!